BlueSky Thinking Summary

The Kellogg 2023 Marketing Leadership Summit, in partnership with Kellogg, McKinsey & Company, and Egon Zehnder, focuses on historic changes happening in the business environment through COVID-19.

Key areas of engagement will center on how marketing leaders use the current plethora of data and how the required skill sets are changing for modern marketing teams, along with the challenge of bringing data-driven decisions in line with long-term strategic goals.

The summit further lingered on the continuity of DEI and stated that the ability to retain progress in DEI initiatives while coexisting with other priorities remains the key to creating inclusive cultures.

Finally, the session addressed the turn toward flexible work environments by debating how marketing leaders think they can drive remote work effectively and still have a company culture.

The summit underlined the requirement for adaptive leadership and strategic foresight in a marketplace that is going through transformative changes in front of all.

Are you ready to lead through this next wave of industry evolution?