BlueSky Thinking Summary

In the article, Michael Foley, a leadership and communication professor, explores the important place effective communication holds in leadership.

He offers several practical tips on how professionals can successfully communicate with different audiences.

For Foley, this means targeting messages to specific audiences and using "structured improvisation," or striking a balance between what is prepared and how it is delivered.

He demonstrates strategic use of both data and storytelling to empathize with and engage the target listeners.

More importantly, Foley makes a shift from impressing audiences to educating audiences and stresses the value of delivering insights that really hit home and spur meaningful action.

So, to be an effective leader who can have a positive impact and create a real connection, these are crucial communication techniques to master.

Whether it's pitching clients, presenting to stakeholders, or leading a team, Foley's strategies arm leaders within the toolbox they need to engage their audiences and lead their organizations.