BlueSky Thinking Summary

In his discussion about the creation of markets, Efosa Ojomo seems to bring out quite a different way of doing entrepreneurship: creating new markets rather than just innovating within the existing ones.

He emphasizes the characteristics that set market creators apart: humility in learning from failures, ability in managing intricate systems, and deep love for the mission they do and the people whom they serve.

Ojomo uses examples like Javier Lozano's Clinicas de Azucar and Gregory Rockson's mPharma to explain how business model changes and systemic solution development either solved really complex problems in healthcare and pharma or created unserved demands and kick-started economic growth in underserved geographies.

Ojomo rivets aspiring entrepreneurs on the audacious path of market creation, powered by a mix of innovation, empathy, and enduring commitment.

His work testifies eloquently to how a more loving entrepreneurship indeed builds viable markets from scratch.