BlueSky Thinking Summary

Generative AI (gen AI) is now disrupting the personalized advertising space by crafting messages that strike to the very heart of distinctive personality traits.

In one research study, headed by Jacob Teeny at Kellogg School of Management, it was found that AI-generated ads targeted toward personality traits-for example, extroversion or introversion-are significantly more persuasive than generic ads.

This research comparably analyzed the response to personalized versus non-personalized ads and found that personalized messages worked out even when participants were aware of the fact that an AI was used.

Further research succeeded in confirming the effectiveness of tailored advertising after some time had passed, at least on particular experiences like traveling.

Given this growing trend toward hyper-personal marketing, several significant implications both for consumers and for platforms seem salient, and as would logically follow from all this, vigilance against AI-driven misinformation is going to be increasingly needed.

And as it gets more sophisticated, the consequences of these personalized messages are bound to rise.

That is why it is important that consumers and marketers alike be well-informed and wary.

With its next leap, will AI's influence be even more profound?