Many of us have bought something because an influencer told us to, but will consumer trust fade as influencer advertisements grow?

How To Be An Instagram Influencer

Research shows that posting too regularly leads to general mistrust from followers. To boost engagement, a more emotional personal approach is needed.

Customer anxiety around new products is something to be harnessed, not avoided.  

Anxiety Over New Products Makes Us More Likely To Buy Them

According to a recent study from a leading business school, consumer worries shouldn’t be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.

Spotting a narcissist amongst your staff can be difficult, and dealing with them can be even harder.

Working With A Narcissist? Here Is What You Should Do

Spotting a narcissist at work can be challenging, and learning how to deal with them can be ever harder. However, there are ways in which you can approach the problem, and there are mechanisms you can put in place so that your whole team is not negatively affected by their presence.