Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
Prioritizing Emotions Is The Key To Success For Business Transformation
• Leaders who prioritize workforce emotions in their transformations are 2.6 times more likely to be successful than those who don’t, according to the research of EY and Oxford’s Saïd […]
Meet The Women Thriving In Male-Dominated Industries
We shine a spotlight on five successful women, thriving in what have been typically male-dominated industries, and sharing the stories of how they found success despite facing greater barriers, challenges and even potentially discrimination.
Supporting Families Through The First 1,000 Days With Their Little Ones – Rima Suppan and Morgan Mixon, Co-Founders at Peachies
Rima Suppan – Imperial College Business School MSc Innovation, Entrepreneurship and Management Class of 2021 and Morgan Mixon – Imperial College Business School MBA Class of 2021 Tell us more […]
Bringing A Solution To The Neglected Tragedy Of Stillbirths – Co-Founders of Maternia
Clara Maspons, Zainab Dakik and Natalia Villarreal – Vlerick Business School, Masters of Innovation & Entrepreneurship Tell us more about your company and what you do It is hard to […]
Pushing The Boundaries Of Entrepreneurship – Dinah Bennett, Founder at ICE International Consultants For Entrepreneurship And Enterprise
Dinah Bennett – Durham University Business School Masters in Entrepreneurship Class of 2000 Tell us more about your company and what you do ICE is a UK-based consultancy that provides worldwide […]
Empowering Women And Underrepresented Communities Financially – Rukayyat Kolawole, Founder at PaceUP Invest
Rukayyat Kolawole – ESSEC & Mannheim Business School Executive MBA Class of 2020 Tell us more about your company and what you do My business is a fintech platform called […]
Reframing The Reality Of What Menopause Means For Women – Markea Dickinson-Frasier, Co-Founder at Thermaband
Markea Dickinson-Frasier – Yale SOM MBA Class of 2020 Tell us more about your company and what you do I launched Thermaband in September 2019 with my mother (Debbie Dickinson) during my second year of […]