Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
BlueSky BookShelf Meets: Guillaume Dumont
Great ideas and ethically sound intentions don’t always equate to success. How can socially motivated entrepreneurs ensure that their aspirations can be realised, endure, and create the impact they wish to leave upon the world? Enter Guillaume Dumont
We All Want To Be More Sustainable – But What Does ‘Sustainable’ Even Mean?
Research reveals that sustainability means different things to different people... how can companies get it right when adapting their products to be more eco-friendly?
Are Businesses Really Tackling Climate Change?
Research finds that the emissions pathways of most companies sit at odds with the targets of the Paris Agreement, hindering the ability for countries to meet nationally-held climate goals.
Promoting Sustainable Farming – Chor Chee Hoe
After graduating from the Asia School of Business in 2022 with an MBA, Chor Chee Hoe became the Co-Founder and Chief Executive Officer of Qarbotech, a biocompatible solution that increases the photosynthesis rate of leafy plants, shortening crop cycles and increasing plant growth.
Transforming Healthcare in Schools – Priya Prakash
Priya Prakash is a healthcare entrepreneur and the Founder and CEO of HealthSetGo, India's largest healthcare organisation for schools. In 2019, she took part in INSEAD's Social Entrepreneurship Programme.
Earth Day 2024: Meet The Business School Graduates Using Their Education To Save The World
In recognition of Earth Day, we’ve been speaking to entrepreneurs who have used their time at business school to build businesses that tackle our world's most urgent challenges.
5 Big Ideas… With Professor Carol Adams
In the latest of our series we sit down with sustainability expert Dr Carol Adams to find out more about her work, her inspirations and focus for the future.