


Why Do People Like Products Created In Partnership With Universities?
Research by Vienna University of Economics and Business (WU) reveals that consumers are willing to pay up to 65% more for products created in collaboration with universities.

Embracing The Journey And Meeting Challenges Head On: Sonja Zimmerman
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Sonja Zimmerman discusses the trains that make her a force to be reckoned with on the pitch and in business

Strength, Support, Perspective And An Eye On The Future: Julimar C. Avila OLY
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Julimar C Avila shares how she became the first Honduran Olympic swimmer.

Balancing Education And Sporting Success: Aline Friess
To mark Paris 2024 we sit down with former Olympians embarking on the next steps of their career through business education. Aline Friess shares how she's balanced a professional gymnastics career with her degree.

Why Watching The Olympics Could Make You Eat More
If you’re trying to eat healthily, you might want to reconsider watching sports this summer, Research shows that watching sport can encourage us to snack more.

Black Female Leaders Facing The Same Barriers As 200 Years Ago
A study analysing more than 200 years of data on female leaders has revealed little has changed in the challenges that black women face in reaching the top

Business School Served As An Inflection Point In My Life – Ryan Moran, Cornell MBA ’20
In recognition of PRIDE month we hear from students who've used their time at business school not only to better themselves, but to better support those around them too. Read Julia's experiences here...

Finding Support Beyond The First Few Identities: Julia Linthicum
In recognition of PRIDE month we hear from students who've used their time at business school not only to better themselves, but to better support those around them too. Read Julia's experiences here...