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hand pulls a burnt piece of toast from the toaster. The word "oops" is written on it

Selling Dodgy Goods? Customers Are More Likely To Forgive Family Businesses

Family firms are perceived as more human by consumers, helping to build trust and increase the chance of being forgiven when things go wrong

kerryruffle December 9, 2022 Leave a Comment

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Tag: Birla Institute of Technology and Science