Why Multisensory Menus Are A Win-Win For Restaurants And Customers
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = ??. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.