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Tag: HEC montreal

Consumers Are More Forgiving If Faulty Products Are Green

Are you more likely to forgive companies for product faults if they’ve put the effort into making it eco-friendly? Research says “yes”, but there are limitations…

kerryruffle November 26, 2024 Leave a Comment

7 Reasons Why Your Business Should Become More Sustainable

Is ESG dead? Despite companies’ willingness to tout their sustainable credentials, there is some backlash against environmental, social and governance initiatives happening right now. Is there any real benefit to be gained from going green? Our experts discuss…

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Tag: HEC montreal

Consumers Are More Forgiving If Faulty Products Are Green

7 Reasons Why Your Business Should Become More Sustainable