Celebrity Brand Endorsement Is Worth Billions. What Could Go Wrong?
Using celebrities and athletes to promote your brands has been around for centuries. And now with social media, Cristiano Ronaldo and Beyoncé bring their enormous fan followings to a proven profit-making tactic for both the celebrity and the brand. So, what could go wrong?
Want To Digitally Transform Your Business? Let The Games Begin
Digital transformation brings new rules, skills and strategy. For businesses striving to keep up with the competition, new research from Vlerick Business School suggests gamesmanship can help.