Why Multisensory Menus Are A Win-Win For Restaurants And Customers
Caviar and bacon sandwiches are both loved by foodies for their flavour. Or as Emily in Paris might tweet in the hit Netflix series, Butter + Chocolate = ??. Research from INSEAD and UBC Sauder shows how can we revolutionise the art of enjoying more while spending less, and bolster the bottom line rather than the waistline.
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
The Marketing Potential of Witchcraft
The witch is on a journey from "evil" to "empowering", providing marketers with a powerful tool to tap into a new customer base
Anxiety Over New Products Makes Us More Likely To Buy Them
According to a recent study from a leading business school, consumer worries shouldn’t be cause for concern for marketers, as research reveals a strong marketing strategy for new products is to induce a feeling of anxiety within the customer.