Consumers Are More Forgiving If Faulty Products Are Green
Are you more likely to forgive companies for product faults if they've put the effort into making it eco-friendly? Research says "yes", but there are limitations...
3 Reasons Why Going Green Might Lose You Customers… And How To Fix It
New research identifies three reasons why producing a more sustainable product might actually lose a company its customers. More importantly, it reveals how businesses can tackle this.
LEGO Shares The Love, But Can They Do More?
Brands like LEGO face pressure to be ethically and socially minded, but such efforts can backfire. Can cause-related marketing help?
Is This The Beginning Of The End For Fast Fashion?
The fast fashion industry has been big business many years, but the next generation are changing the status quo. Concerned about the future of our planet, they're following fashion with a more sustainable attitude