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Tag: Ted Rogers School of Management

Consumers Are More Forgiving If Faulty Products Are Green

Are you more likely to forgive companies for product faults if they’ve put the effort into making it eco-friendly? Research says “yes”, but there are limitations…

kerryruffle November 26, 2024 Leave a Comment

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Tag: Ted Rogers School of Management

Consumers Are More Forgiving If Faulty Products Are Green